The availability of social media websites and applications enables users to create and share content, as well as engage in social networking. These platforms connect people with the content they create and share. Any social media platform faces the challenge of discovering new content and attracting new users.

In this competition, Twitter was fortunate. Twitter is text-based, so you don't need to use images or videos to share something. On Twitter, you can post anything to the public. Anyone who wants to follow you can do so, and every RT or favorite helps you gain the attention of people who aren't already fans.

Because creating video content was more difficult than it should have been, YouTube was unfortunate. The opportunity for YouTube was based on reach and media format. Videos are easier to consume than text. Accessing YouTube videos does not require a YouTube account. You can even watch a Youtube video embedded on a newspaper website.

Facebook and Instagram were at the center of both. Because of the media type and personalization, there were restrictions on registered users and content generation. First, you can share any thought or piece of information about anything on Twitter without considering your real life. The content you share on Facebook and Instagram reflects your life. You share your life experiences.

Second, your content can only be viewed by your followers. If you have a small number of followers, you cannot multiply your reach like Twitter. Another issue was the number of individuals that you followed. If you don't follow too many users, you may only check Instagram posts and stories twice or thrice daily. Consider your Instagram usage before Reels, which is a TikTok copy.

How did TikTok change the social media platform wars?

They discovered new advantages while also stealing some from rivals.

• No need to register to watch (YouTube)

• No need to follow anybody to watch content (YouTube)

• No privacy wall for reaching your content (Twitter)

• Lower quality for video production (Vine & Snapchat & Stories)

• Maximum funny, informal, and engaging content, minimum real-life reflection (Anti-Instagram)

• Understanding the “Everything is ReMix culture” and empowering reproducing content.

• Repeatable video content types like dances, jokes, and dubs.

• A never-ending feed personalized with a successful algorithm.

• An opportunity to be discovered even if you have zero followers.

• And more and more.

TikTok was able to build its own social media platform by taking advantage of the basic limitations of other platforms. TikTok shaped the market and set new standards for competition. Now it's time for everyone else to change or go extinct.