Today, OpenAI announced ChatGPT-4 here. The new algorithm enables visual inputs and processing of longer texts. There are groundbreaking developments in language processing technology. It has successfully passed numerous exams, such as the bar exam, GMAT, LSAT, and SAT. Its understanding capacity in almost every language has increased exponentially. It is more creative and successful at comprehension. Duolingo, Khan Academy, Morgan Stanley, and Stripe have made unique products with this new algorithm. I was so excited that I spent the whole night testing it and comparing it to the last model. I believe we will be testing it extensively and discussing it in the coming days.

I have written about artificial intelligence before. It will radically change the way all work is done, from marketing to software, design to accounting. The focus is often on how AI will leave people unemployed, and the competitive advantage it can create for small and medium-sized businesses is overlooked. In many industries, the big companies that dominate the field are slow and vulnerable to innovations that shake things up. Thanks to artificial intelligence and machine learning tools, there are opportunities for small businesses to act quickly and change the game.

Artificial intelligence is not an academic algorithm worked on in a laboratory today. Algorithms that have been theoretically developed for years have now become practical tools. Thousands of apps have been and are still being made to create content, check grammar, answer your emails, imitate your voice, and review your bills.

Small businesses have a great opportunity thanks to these applications' accessibility and affordable subscription costs. For example, small companies that have considered opening a blog for SEO work but do not have the human resources to create regular content or cannot hire an agency for this purpose will be able to gain an SEO advantage over their competitors with unlimited resources using these tools. I believe that artificial intelligence can create a significant competitive advantage with few resources through a leverage effect. This leverage will appear everywhere, from stock management to accounting, just as it is in marketing. Those who resist change will not build the future, but those who adapt will. We are on the threshold of a new era. The world we know and are accustomed to will slip away from under our feet, and those who will remain standing are those who understand, use, and adapt to these technologies.