Reframing Facebook as “Meta”
In just the past five years, Facebook's story of success has turned into a pumpkin. So they came up with the idea of writing a new story called "Meta."
The Cambridge Analytica scandal and lawsuits about privacy have hurt Facebook's reputation worldwide. Facebook is no longer perceived as an innovative technology company. They instead view it as a corporate evil. It has already been abandoned by young people. In just the past five years, Facebook's story of success has turned into a pumpkin. So they came up with the idea of writing a new story called "Meta."
“We are at the beginning of the next chapter for the internet, and it's the next chapter for our company too.” Mark Zuckerberg wrote in his Founder's Letter on October 28, 2021.
I'm sure a metaverse will exist one day. However, these dates are not near. As of now, it's a common tale of the far future. We will keep up with the tech part. I think this move was brilliant from a marketing standpoint.
Facebook opened a new page and immediately began to discuss the future. After one year, the new brand name strategy appears to be working effectively. Facebook's strategy of shifting the conversation away from personal data and toward the metaverse was successful.
Unfortunately, I don't believe that most brands understand the significance of framing. The story of Facebook is a good way to show how framing works. Think about what you frame with your brand.