Side effects of products: "Cambly Case"
I never imagined a language-learning or English-practice app could change users' perspectives. It appears that the application aids not only in developing English but also in developing cultural sensitivity.
My wife practices her English using the Cambly Application every week. She interacts with English tutors from all over the world. If she enjoys the tutor, she plans to meet with him or her for lessons the following week. Following more than two or three sessions with the same tutor, these sessions developed into the initial stages of friendship. She discovers a ton of new information about the tutor's family, profession, interests, and other aspects. The opposite is conceivable. The tutors also learn a lot of private information about my wife and our lives. She occasionally shares the tutor's story with me if she thinks it's interesting.
This week, she scheduled a session with a new tutor, a man living on the east side of London. He has been working as a hospital porter during the week and as a tutor on weekends since July of this year. "Before I was a tutor on Cambly, I never considered visiting Turkey," he told my wife. I met educated, kind people and became acquainted with many Turkish students. I changed my mind about going to Turkey.”
I never imagined a language-learning or English-practice app could change users' perspectives. It appears that the application aids not only in developing English but also in developing cultural sensitivity. I believe the magic lies in the conversations that occur in a limited time. Because of the limitations, you must find similarities and common topics to discuss. Behavior changes due to seeing, talking, and attempting to understand. This change in behavior causes a change in thought.
I have no doubt that Cambly developers never consider how they are encouraging a more kind world. If I were a marketer for Cambly, I would use this insight for brand communication. This is an excellent example of product side effects. This side effect can also be a brand value proposition. A new point of differentiation from other learning applications: "Connecting cultures.”