The most important part of being a brand is trustworthiness. We prefer brands to commodity products because they promise a unique value proposition. Standardization is one of them.
Is Shrinkflation a Threat for Branding
Is Shrinkflation a Threat for Branding
Is Shrinkflation a Threat for Branding
The most important part of being a brand is trustworthiness. We prefer brands to commodity products because they promise a unique value proposition. Standardization is one of them.